Our Story: From Insight to Innovation

About Us

You’ve probably seen it before: A team takes a DISC assessment. They learn their colour or style. Everyone nods along… and then not much changes. We saw it too, again and again. That’s why we built Discflow® Because understanding behaviour is powerful, but it’s just the starting point, not the destination.

Where We Began

Our journey started over 20 years ago in the UK, as The DISC Group. We’ve worked with thousands of organisations, helping people unlock better conversations, stronger teams, and more self-aware leadership.

But something was missing.

Traditional DISC tools told you what people do, but not why, or how to flex when emotions run high. They didn’t prepare people for real moments:

  • The tension in tough meetings
  • The silence after unclear feedback
  • The friction between personality and pressure

We knew the workplace had changed. It was time for DISC to change too.

Creating Discflow:

Behaviour + Emotional Intelligence

In 2021, we launched Discflow, becoming the first provider to combine DISC and Emotional Intelligence into one practical model.

We stripped away the fluff and jargon, and focused on what actually works, giving people tools to:

  • Communicate with emotional clarity
  • Lead with empathy and strength
  • Collaborate better under pressure
  • Turn self-awareness into action

Discflow was built for the real world, where miscommunication, stress, and uncertainty show up daily.

Taking It Further with FlowAI

Then we asked: What if your assessment didn’t just describe you, but coached you?

In 2024, we launched FlowAI, making Discflow the first DISC based tool in the world with AI-powered coaching. Now, users can:

  • Get guidance before high-stakes conversations
  • Receive personalised nudges based on their profile
  • Build habits that fit their style and challenges

No more one-and-done reports. This is behavioural insight that adapts with you.

What Makes Us Different

We’re not here to do DISC the way it’s always been done.
We’re here for people who want more; coaches who want lasting impact, HR teams who want real change, and leaders who want to lead better.

Today, Discflow is used in over 30 countries by organisations that believe behaviour matters, emotion matters, and when you understand both, you get better results.